San Fran Sparks Vital National Discussion

I had lunch in Washington, D.C., a few weeks ago with a woman who told me an unremarkable story that I can’t get out of my head.

She had been in Asheville, North Carolina, shopping for shoes with a friend who suffers from Morton’s neuroma or plantar fasciitis — I can’t remember which. The idea was to find a shoe with ameliorative properties, and she stumbled onto a brand promising just that.

“How about this one?” she called to her friend an aisle or two away. She was instantly waved off. “Ug-ly,” her friend mouthed. And that was that.

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